Sometimes being productive requires taking a step back, or in our case at Park&Co, turning out the lights. With social media running wild over the last year and everyone jumping on the bandwagon it’s easy to get swept up in the euphoria.

But at Park&Co we pride ourselves on Word of Mouth based on strategy. So when I took a hard look and realized our agency Facebook page wasn’t generating any Word of Mouth I recommended we go dark.

At least until we can give people a reason to talk about us. Until then, we replaced the usual self-aggrandizing agency dribble with something far more valuable – fishing bloopers! Take a look.