I’ve always been a huge admirer of Andy and his passion for WOM so to be recognized on his own platform feels like quite an honor.
However, beyond any recognition what is most gratifying is the evidence that the campaign worked. As Andy states, “This simple, elegant, inexpensive campaign was so remarkable that I told everyone I saw, for weeks. I showed the box to everyone who came to my office.”
Truly gratifying and as he did with the box, I’ll tell people about this post for weeks to come.