You create a business based on maintaining other people’s social media accounts. Because you know what that proves? It proves you don’t get it. AT ALL. If your idea of successful, strategic “social media” is being social for other people than you could care less about both the social aspect of the practice and the very foundation of it too.

See, social media is a tool for Word of Mouth Marketing and Word of Mouth Marketing is a practice based on transparancy, honesty, and building relationships. By building a business on maintaining other people’s social media accounts either you’re preying upon other people’s laziness and ignorance or you’re simply ignorant yourself (probably a combination of both).

It’s cliche at this point to yell about the rash of social media “experts” that have infiltrated Word of Mouth Marketing without regard for true “Word of Mouth.” But I take solace knowing that these experts are not long for this world. Sure, you might make a few bucks for a little while but you know what’s going to happen eventually? You’ll lose. Because let’s be honest. You have absolutely no idea what you’re doing. And I’m not necessarily saying that I do. But where you have the latest tool and some meaningless numbers on your side, I have honesty, transparency, and a dedication to establishing meaningful lasting relationships on mine. I’ll take those odds every time.