Look at that hair.

 

About Me: My name is Ryan and I admit I’m pretty loud. I can’t help shouting about my passions and pet peeves to whoever will listen. Thankfully, one of those passions just so happens to be my career – Word of Mouth marketing. 

 

I’m constantly consumed with Word of Mouth. Run into me and within seconds you’ll learn that U2 belongs in a musical category unto themselves, The Los Angeles Angels of Anaheim will undoubtedly go 162-0 this season, and anyone who puts nuts on a sundae or in a cookie has a serious character flaw.

My Background: After a short-lived collegiate baseball career that took me to the Midwest and back, I graduated from Arizona State University with a degree in journalism and public relations.

From there, I worked my way up the Phoenix marketing landscape, eventually landing at Moses Anshell as Manager, Public Relations. Then, I discovered there was more to advertising and public relations than the tried and true methods. I started pushing buttons, flipping the traditional PR model into one that emphasized uncompromised creativity and most importantly, direct audience interaction.

For me, just sending out a press release was no longer an option. I wasn’t directly influencing them, I wasn’t able to share my passion, and I wasn’t having fun. I set out on a path to discover my marketing niche. Fortunately, that path was short and it led directly to Word of Mouth marketing. 

What I do today:  Currently, I work at Phoenix ad agency Park&Co as Word of Mouth, Public Relations Manager. I combine Word of Mouth tactics like social media, evangelist marketing, viral marketing, buzz marketing, and conversation creation with the right PR angles to create winning recipes filled with creativity, strategy, and passion.